Back to School

With Top Marks in Design

Back to school is more than the end of summer, it’s the beginning of new ideas, stories and possibilities.
In this project, we developed the graphic identity and layout for the Continente Back to School leaflet, aiming to capture that creative energy and transform it into a visual language that is clear, modern and engaging.
Strong colours and well-defined contrasts guide the reader’s eye, while geometric forms and line elements inspired by school materials create rhythm and visual consistency across pages.
The result is a dynamic and functional design that combines organisation, visual impact and editorial consistency, created to inspire both students and families.

“Back to School” board with prominent title, colorful graphic lines and elements inspired by school supplies.
Photograph of a girl preparing her backpack in a study setting, conveying enthusiasm and positive energy.
Graphic message “For those who want high grades and low prices” on ruled background with school-themed icons.
Project color palette featuring primary tones and strong contrasts, reinforcing the design’s visual energy.
Thematic page dedicated to backpacks and school accessories, with grid background and dynamic geometric elements.
Photograph of a family in a relaxed setting, representing the link between back to school and everyday family life.
Pagination detail with “Don’t forget” checklist and pastel school supplies, reinforcing organization and visual clarity.
Graphic message “For young and upbeat students” with geometric elements over colorful background.
Photographic composition with notebooks, pens, and school accessories in pastel tones, representing trend and lightness.
Inner brochure spreads with structured grid and product highlights, balancing color, image, and text.
Campaign applications with student portrait and outdoor billboard in an urban setting.
Set of mobile stories and posts featuring backpacks and “Back to School” messaging, adapted for social media.
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